Selling commercial real estate is a highly competitive niche. Plenty of other firms are vying for eyeballs. In commercial real estate, you frequently court the same customer. Standing out with the right commercial real estate signs in Canton GA, and nearby Woodstock is a must. More and more agents are discovering the power of high-contrast signage.
Black Backgrounds are Excellent at Making Your Corporate Details Stand Out
Tara Powell Real Estate has discovered that this marketing strategy is a superior option. The firm specializes in a broad range of property types. For a property featuring more than 36 acres with potential for rezoning, the company chose a black backdrop with prominent red and white lettering. This display catches the eye and makes the message stand out.
At a different venue, a smaller sign uses the same high-contrast presentation. Moreover, it adds a traffic light graphic that heightens the visual interest in the product. High-contrast colors here include white and yellow. This combination is another eye-catcher that directs plenty of interested buyers to the location.
Using White Backdrops in the Design of Visually Interesting Real Estate Signs
In nearby Woodstock, Bruce Swanson is one of the Keller Williams Realty Partners. To catch the attention of passersby, this company relies on white backdrops. Some post and panel signs feature a white and red split. The top is white and displays the agent’s name as well as the “Land for Sale” notation in red. The bottom half of the sign is red and displays white lettering, which spells out the contact information and corporate persona.
On another sign, this expert presented black and red on white lettering to advertise a more substantial acreage that a buyer could turn into a commercial setting. It emphasizes the setup of the property, which is of interest to passersby. To highlight the white backdrop, this sign displays with black posts, which hug the light-colored panel. With the red lettering at the top, this sign is highly visible in the area where the backdrop is predominantly green.
Takeaways from Successful Commercial Real Estate Signs in Canton GA, and Surrounding Areas
- Size matters. Our experts recommend changing the sizes of the signs that you typically display. The goal is to provide the unexpected to passersby. If you are known for a particular type of sign, motorists might not pay attention any longer.
- Contrasting colors work. White or black backgrounds are good options as long as you combine them with high-contrast print. Remember that the sign needs to get attention in the full sun as well as after dark. Standing out with contrasting tones is a lot easier.
- Offer exciting details. You want prospective buyers to call you. That said, give them a reason to pick up the phone. A property’s physical setup, the acreage, and even the possibility of zoning changes are interesting for the right consumer.
If we have piqued your interest in reaching a new set of buyers for your commercial property, discuss your marketing signage with our experts. Do not leave success to chance. Our graphic artist can help bring your message to your targeted demographic. Contact us today to get started on your project!